Hangzhou Xinsong Chen Li: the robot industry is not a gold mine. Once it is dug, it will go away.
Hangzhou Xinsong Chen Li: the robot industry is not a gold mine. Once it is dug, it will go away.
original title: Hangzhou Xinsong Chen Li: the robot industry is not a gold mine, "The robot industry is not a gold mine. Once you come in, you will find gold and immediately go on to do something else. This industry is very rigorous. It requires long-term investment and joint efforts in one direction. It requires dedication." Chen Li, President of Hangzhou Research Institute of Xinsong robot, said these words in a soft voice, but with a resounding voice. These words are not only for investment enterprises and Internet companies that are constantly pouring into the robot industry, but also sincerely hope for the entire robot industry and their own requirements
Chen Li, who has been in the robot industry for ten years and joined Xinsong for six years, has worked in the industrial robot application technology position in foreign enterprises and resolutely engaged in the research and development of key technologies in domestic industrial robot enterprises; From the changeable environment to the persistent insistence in the heart. He has experienced the development of this industry, witnessed the leap of Xinsong, led and witnessed the continuous growth of Hangzhou Xinsong. What is the trade-off and complex, sadness and joy of change and changelessness? Let's walk into Chen Li and Hangzhou Xinsong
the "Southern headquarters" of Xinsong group, Hangzhou Xinsong intensive cultivation, and the "Beijing 8 can reduce investment cost by minutes" Xinsong mobile robot at the Pingchang Winter Olympic Games made an amazing appearance, which not only let the world enjoy a wonderful performance, but also let the world see that China's robot technology represented by Xinsong has reached a new level. The brilliance on the stage will not be separated from the hard work after the opening ceremony. Xinsong, which always adheres to the path of independent research and development, has become second to none among domestic robot enterprises and has gone global
"starting from the creation of the application value based on the independent core robot technology, Xinsong has now established a robot R & D and industrialization base with North and South wings and multi regional cooperation. It is the largest robot company in China. Among them, Hangzhou Xinsong is one of the most competitive branches of the group." Chen Li introduced that on the solid foundation of the traditional automobile and parts automation manufacturing industry in the north, Xinsong has made a certain range of industrial upgrading in the Yangtze River Delta, and the development of individual economy in the south is very prominent, especially in Zhejiang. The prosperity of foreign capital and private economy represented by household appliances and consumer electronics products that touch the tightening force. In addition, Zhejiang has a developed Internet economy and software talents, which fully meets the needs of the market and talents
at the same time, Zhejiang vigorously develops the real economy and promotes intelligent manufacturing, which also needs the injection of scientific and technological R & D enterprises. "Many of our staff are localized, including me." Chen Li analyzed that some foreign-funded enterprises in the Yangtze River Delta have also been localized since they came here. In addition, the product upgrading of private enterprises is relatively fast. Robot enterprises should have a very fast response speed. This is a big market. Xinsong will not give up when it sees it, so Hangzhou is the "bridgehead of Xinsong"
it is reported that Hangzhou Xinsong Robot Automation Co., Ltd., a wholly-owned subsidiary of Shenyang xinpanasonic, is a national high-tech enterprise focusing on the unique technology of robots and committed to the R & D and manufacturing of digital intelligent high-end equipment. Hangzhou Xinsong has become the southern headquarters base of Xinsong group, and has set up provincial key enterprise research institutes for robots and intelligent equipment. According to the introduction of President Chen Li, the research institute carries out R & D, design and quantitative production in combination with the actual situation and special applications in the Yangtze River Delta, such as the rapid handling and assembly, precision welding robots in the 3C industry, and Hangzhou Xinsong has developed an open 6-axis industrial robot with 4kg load controller, filling the vacancy of the group in this product line
this robot is not only applied to the auto parts, 3C and other industrial lines, but also to the teaching and training platform. It is not only applicable to colleges and universities, because it has an open controller brain and a highly flexible lightweight ontology. It is also very suitable for University and graduate students to do project development
"there are many software talents in Zhejiang Province, and we are also expanding our software. Many software talents also prefer to come to our company, because the programming of simple Internet companies is boring, and they can not touch the real objects and target objects. Robot research and development is a combination of software and hardware, so you can truly feel the power of your code!" Chen Li led the team to continuously explore and innovate, and was full of interest when talking about it
at the 5th China robot summit, Chen immediately shared the key project of "intelligent robot" of the national key research and development plan on industrial robot simulation and off-line programming software led by Hangzhou Xinsong. In this interview, Chen Li specially mentioned that the off-line simulation software used for robots is different from pure software. It should be used in industrial production and must be rigorous and reliable. He said that with the help of experts from the Ministry of science and technology, Hangzhou Xinsong will fully and confidently complete the tasks assigned by this country
logistics and warehousing in Zhejiang Province are relatively developed, including Alibaba, jd.com and other large e-commerce companies. Therefore, the demand for warehousing and logistics is relatively high, especially the rise of smart logistics. Xinsong group naturally smells business opportunities and makes timely response. Hangzhou Xinsong, as a pioneer, lists this business as the core. It is understood that Xinsong group has three mature R & D bases, namely Shenyang Xinsong, Hangzhou Xinsong and Shanghai Xinsong
as the "Southern bridgehead" of Xinsong group, Hangzhou Xinsong has been intensively cultivated in combination with local conditions. At present, it covers an area of more than 400 mu and has more than 500 engineers. Its main businesses include digital chemical plants, research and development of special equipment supporting products, etc. its application fields cover all walks of life such as automotive parts, 3C industry, wooden doors, water pumps, elevators, kitchens and sanitary ware, and its customers are all over the world
from the application of foreign enterprises to the research and development of state-owned enterprises, the changes and changes in the past decade can be traced back to the 1980s, when the Ministry of science and technology included industrial robots in the scientific and technological research plan. The former Ministry of machinery industry took the lead in organizing the research of spot welding, arc welding, painting, handling and other types of industrial robots. Other ministries and commissions also actively supported the project, forming the first climax of China's industrial robots. After 2010, the installed capacity of robots in China has increased year by year, and began to develop towards the whole industrial chain of industrial robots. By 2013, nearly 37000 industrial robots had been sold in the Chinese market, accounting for about one fifth of the global sales. The total sales exceeded Japan and became the world's largest industrial robot market. At present, it has ranked first for five consecutive years
Chen Li is experiencing, changing and persisting in the changes in the robot market in recent years
back in 2010, Chen Li, who had studied in the UK for many years, returned to Hangzhou, China. Having studied communication, control and automation technologies, he first entered a lightweight plastic innovation technology, which is a foreign-funded robot enterprise that makes use of automotive lightweight innovation technologies such as automobile engine, power system, transmission system, fuel system, chassis, automobile body, interior and exterior trim parts, bumper and electronic components, and is responsible for the field application and commissioning of industrial robots. Although this work is also stable, it is difficult to have more space to display. "At that time, 95% of domestic robots were imported robots, and their independent research and development were very few, and most of them were limited to colleges and universities. The other 5% were our Xinsong robots that successfully achieved application promotion and mass production." after sighing, Chen Li said with satisfaction that now the proportion of domestic robots in the domestic market has increased a lot, estimated to reach 25%
in 2010, Xinsong group, which is interested in the prosperous private economic market in the south, set up a research and development base in the south, Hangzhou Xinsong. Chenliyi, who has long aspired to devote himself to the research and development of industrial robots, chose to join Xinsong, from the scheme application engineer to the person in charge of a single subject, and then to preside over the robot research and development of Hangzhou Xinsong
speaking of this, Chen Li said with great feeling that field application is not the whole of industrial robots. If we want to cooperate with foreign brands PK, we must do a good job in the research and development of body and core parts to improve product quality; At present, more and more excellent Chinese working in foreign-funded high-frequency decadent experimental machines are used to measure the decadent characteristics, decadent life, prefabricated cracks and crack expansion of metal and alloy materials and their components (such as operating joints, fixed parts, spiral moving parts, etc.) under the tensile, contraction or tension compression alternating load at room temperature. On the one hand, they choose to join the domestic robot enterprises because of a kind of national complex, On the other hand, it is also inseparable from the country's strong support for technology research and development and a better and better development environment
with regard to the continuous influx of capital and other industries into the industrial robot industry, Chen Li once again stressed the "preciseness" of industrial manufacturing. He said, first of all, this is a good thing. We should treat the robot industry with inclusiveness and not behind closed doors. The development of the robot industry really needs the joint investment and development of all parties; However, we can not see the strong support of the state and feel that there are business opportunities to enter and try to change the current pattern immediately
he further analyzed that the robot industry is a long-term investment in both technology research and development and market cultivation. The industrial robot industry is not a gold mine. Once it comes in, it can immediately find gold and go to other industries. "It's not that I have raised my mind. It's hard to engage in the industrial robot industry. We really need dedication, persistence, and long-term experience accumulation to establish a complete set of systems. We need some technical experience to improve the quality of products and develop from made in China to Chinese famous products.
we can't simply rely on reducing the price of products to occupy the market, "If the quality is not up to standard, it will become a bad currency and expel a good one.". We should not look at the robot market from the immediate interests. First of all, we should formulate industry standards, improve product quality, do a good job, and conduct rigorous product inspection. Chen Li, who has been in this industry for nearly ten years since he returned to China, feels and practices the changes and changes with his own actions
the low price strategy is no problem. The key is that the comprehensive ability should keep up with the recent "neck sticking" incident, which alerted the entire robot industry again and set off a big discussion on mastering core technologies. At the same time, for the low-cost brand played by some robot enterprises in the past two years, the industry is also mixed with praise and criticism, and there are constant disputes
according to the statistics of the Ministry of industry and information technology, there are more than 800 enterprises involved in robot production in China, of which more than 200 are robot body manufacturing enterprises, most of which are mainly assembly and processing, at the low end of the industrial chain, with low industrial concentration and small overall scale. It is understood that 10 years ago, the average sales price of industrial robots was about 500000 yuan. Now, the price of robots in the four families is 150000-200000 yuan. The price of representative domestic robots is slightly lower than that of the four families. The average sales price of economical pure domestic robot terminals is about 80000 yuan. Some insiders said that in the future, with the localization of reducer and other parts, the